If you sell internationally, you probably split your product feeds by market — feed labels in Google Merchant Center, per-country delivery on Meta. A product can be a hero in one market and dead weight in another; store-wide averages hide that. CollectionsIQ keeps the market dimension.
Where the markets come from.
- Google: the feed label reported with your shopping performance — the same labels you configured in Merchant Center. Accounts without feed labels simply show no market split.
- Meta: the delivery country of your ad insights.
There's nothing to configure — markets appear automatically once synced data contains them.
Scoping a rule to markets. In the rule builder, any ad condition has a Markets selector listing exactly the feed labels and countries found in your data (no free typing, so a rule can never reference a market that doesn't exist). Example: "ROAS at least 3 in feed label EU" builds an EU-winners collection.
One thing to understand: the market filter applies per platform. If you scope Google to the EU label but leave Meta unselected, Meta's numbers still count all its markets — the builder's help text reminds you of this. Scope both platforms if you want a strict market view.
Market view in Insights. The Insights screen has a Market selector: pick "Google · EU" or "Meta · DE" to see the ad-side table and chart for that market alone. Shopify sales stay store-wide (orders aren't split by ad market), and the footer says so whenever a market filter is active.
Current limits. Market scope applies to gross ad metrics; return-adjusted net ROAS doesn't support market narrowing yet (the builder will tell you if you try). Shopify sales metrics are market-blind by nature.