For Shopify merchants & operators

Put your data to work on the storefront.

EcomIQ turns your advertising performance and sales data into automated merchandising and demand decisions — so your best-ROAS products get prime placement, dead weight gets retired, and you validate demand before committing inventory.

Built on Shopify, Google Ads & Meta. Free tier, no credit card to start.

Why it matters

Your feed and your storefront are the same growth lever.

Feed-driven shopping ads now make up the bulk of Performance Max spend — which means the products you push and how you merchandise them directly set your blended ROAS. EcomIQ closes the loop between ad performance and what shoppers actually see.

74–97%
of PMax spend is feed-driven
35–55%
higher ROAS from sophisticated PMax structure
2–3×
CTR uplift from optimized product titles
3–5%
waitlist-click rate signals strong demand

Figures are published industry benchmarks, cited for context — see sources on each product page.

The toolset

Focused tools that share one data backbone.

Each EcomIQ tool works standalone and connects to the same store, ad, and sales data — so insights compound as you add them.

Available now

CollectionsIQ

Dynamic Shopify collections driven by ad performance and sales. Auto-build "High ROAS," "Efficient CPM," and "Top sellers in category" collections — and keep them in sync every day. Merchandise winners, demote underperformers, no spreadsheets.

  • Blended & per-platform metrics across Google + Meta
  • Combine ad efficiency with real sales (e.g. bestsellers under a CPM cap)
  • Daily, hands-off sync into live collections

Explore CollectionsIQ →

In development

TestIQ

A demand-testing engine for your live store. Publish test listings for products you haven't committed to, drive real traffic, and measure genuine intent — clicks, add-to-cart, and waitlist sign-ups — before you spend on inventory or production.

  • Validate new products, variants & price points on real shoppers
  • Ethical "coming soon / notify me" flow — no unfulfillable orders
  • Clear go / no-go demand signals, not guesswork

How TestIQ works →

Use cases by vertical

Different catalogs, same problem: spotlight what performs.

Apparel & footwear

Surface sell-through winners

Auto-curate "Trending now" and "Best ROAS this season" collections so high-intent styles lead the page while slow movers drop off.

Beauty & wellness

Protect margin on hero SKUs

Promote products that hold a profitable ROAS and pull back reorder pressure on items with rising CPC and thin margins.

Home & furniture

Test before you stock

High-cost inventory? Use TestIQ to gauge demand for new lines and finishes before placing manufacturing orders.

Electronics & accessories

Find efficient reach

Build "Cheap impressions" collections from low blended-CPM products to scale prospecting without diluting tROAS.

Food & CPG

Merchandise repeat buyers' favorites

Spotlight bestsellers by units and reorder rate, refreshed daily as buying patterns shift.

Multi-brand & marketplaces

Scale curation across a big catalog

Rules do the merchandising work no team can do by hand across thousands of SKUs and dozens of categories.

How it works

Connect once. Decisions run on autopilot.

🔌

Connect

Install on Shopify and connect your Google & Meta ad accounts in a couple of clicks (read-only).

🧮

Define rules

Pick a built-in or compose your own using ROAS, CPM, CTR, units sold and more — then preview the exact products it selects.

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Run daily

A durable pipeline refreshes data and re-applies every rule each day, keeping collections — and decisions — current.

What good looks like

Illustrative scenarios.

Example outcomes based on the levers EcomIQ automates. Illustrative — not a guarantee of results.

+22% ROAS

Apparel brand

Re-merchandised the storefront around high-ROAS styles surfaced automatically, shifting traffic toward products that convert profitably.

−30% wasted spend

Accessories store

Pulled underperformers spending real money below 1× return out of prime placement and into a review collection.

6 weeks saved

Home goods

Validated demand for a new product line with TestIQ before committing a manufacturing run that wouldn't have sold.

From operators

Built for the people running the store.

Early-access feedback. Placeholder — to be replaced with verified quotes

"It does the merchandising work we never had time for — our best performers are finally front and center, automatically."

— Head of Ecommerce, mid-market apparel brand

"We stopped guessing which new SKUs to stock. The demand signal paid for itself on the first test."

— Founder, home & lifestyle brand

"Blended ROAS rules across Google and Meta in one place — that alone replaced a weekly spreadsheet ritual."

— Performance marketing lead, DTC

Start merchandising on performance, not hunches.

Install CollectionsIQ free, connect your ad accounts, and watch your first data-driven collection build itself.

Open the app